Leveraging your positive community ratings and reviews can significantly enhance your ability to attract high quality residents and or keep your favorite residents around longer. Here are some steps to harness your multifamily community ratings effectively:
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Encourage Satisfied Residents to Leave Reviews
Reach out to current residents via your community’s preferred method of communication, and kindly request them to leave honest reviews about their living experience in your community. You can do this through email, newsletters, or even by setting up a dedicated review page on your website. You can also encourage residents to leave reviews on popular review platforms like Google, Yelp, or ApartmentRatings.com. These platforms are often consulted by prospective renters during their new apartment search.
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Highlight Positive Reviews on Your Website
Showcase positive reviews prominently on your community’s website and social media platforms. Positive testimonials from real residents can be powerful in building trust and credibility with potential residents. Plus, there is no better way to market your property than to feature authentic feedback from your happy community.
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Use Social Proof in Marketing Materials
Incorporate snippets of positive reviews into your marketing materials, such as brochures, flyers, and advertisements. Social proof can help influence the decision-making process of potential residents.
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Respond to Reviews (Both Positive and Negative)
Show that you value feedback by responding to all reviews, not just the positive ones. Address any concerns or issues raised in negative reviews professionally and with empathy. Prospective residents will appreciate seeing that you take feedback seriously and are committed to improving the community. This is also key for resident retention as residents are made clear that your community values their opinion and want to keep them around as long as possible.
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Include Special Amenities to Boost Retention
Resident retention is the best way to save money when it comes to property management, which means you want to keep your quality residents around. By adding unique amenities and third party services as offerings at your community, residents will grow accustomed to the ways your community works to make their lives easier. Off-site package management/direct-to-door delivery is an exceptional way to simply solve residents’ package problems. Additionally, residents can leave reviews about their community on platforms like Google Reviews or on the App store for third-party app services, putting a public emphasis on why this amenity makes them enjoy residing at your community.
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Share Resident Success Stories
Highlight success stories of residents who have benefited from living in your community. This could be in the form of written testimonials, videos, or blog posts. This could even be done with video testimonials from residents.
Remember that authenticity is crucial when utilizing community ratings to attract or keep quality residents. Encourage genuine feedback and continuously strive to improve your multifamily community to create a positive living experience for all your residents.
