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What You Need To Know: The Top 5 Most Valuable Sessions To Attend at OPTECH 2024

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The Top 5 Most Valuable Sessions To Attend

OPTECH Conference & Expo in National Harbor, Maryland, is mere weeks away and brimming with educational opportunities for industry professionals like you. But with so many sessions to choose from, where do you begin? Don’t worry; we’ve got you covered!

We know you’re bombarded with options, so we’ve curated a killer list of 5 MUST-ATTEND sessions. Get ready to be inspired and strategize like a pro! 

From technology integration and operational excellence to enhancing the customer experience, these sessions will equip you with the knowledge and strategies to propel your success. 

Let’s dive into the lineup and show why these sessions deserve a prominent spot on your conference schedule! 

Here are the top 5 sessions you’ll definitely want to attend at this year’s OPTECH conference. 

1. Data-Driven Renter Insights: Crafting Exceptional Resident Experiences

Facilitator: Hope Dunleavy, Enterprise Management Consultant, RealFoundations

Session Value

In today’s competitive multifamily housing market, understanding your residents is more crucial than ever. This workshop will equip you with the tools and knowledge to leverage data to create exceptional renter experiences. By analyzing various data points and technological impacts throughout the resident lifecycle — from initial inquiry to lease renewal and beyond — you’ll too design and implement amenity and operations strategies that not only satisfy but delight your residents.

The Takeaway 

This session will help you:

  • Make data-driven decisions: Learn how to use data to make informed decisions about amenities and operations.
  • Enhance resident satisfaction: Discover how to tailor your offerings to meet the specific needs and preferences of your residents.
  • Create thriving communities: Understand how data can help you create vibrant and engaging communities.
  • Gain a competitive advantage: Gain a competitive edge by leveraging data to differentiate your property.

Why You Should Attend 

Attending this impactful technology-driven session is essential for anyone looking to elevate their multifamily property.  Today’s residents demand a lifestyle that caters to their needs, preferences, and desires. With evolving expectations surrounding convenience, technology, and community, property managers must adapt and using resident-centric amenities like Fetch will help attain that lifestyle for residents.. By understanding these changes and implementing effective strategies, you can significantly enhance resident satisfaction, improve retention rates, and increase overall property value. 

The multifamily market is competitive, and understanding and meeting evolving resident expectations is key to your success. This workshop, facilitated by industry expert Hope Dunleavy, will provide you with the tools and knowledge to leverage data to create exceptional renter experiences. Don’t miss this opportunity to learn how to transform your multifamily property through data-driven insights.

2. Fees, APIs, Integrations, oh my! Adopting Resident Service Fee Standardization in Multifamily

Facilitator: Lori Reeves, Senior Advisor, RETTC

Session Value
Each year, new products and technical services are accessible to property owners and operators. But, even with all the recent changes, one thing remains the same — the Multifamily Information and Transactions Standards (MITS). Since 2002, the MITS initiative has been at the forefront of creating shared data standards and practices in the multifamily housing sector. 

This industry-led data standardization program has significantly improved data exchanges and platform integrations in areas such as lead management, property marketing, lease applications, and resident screening. As new regulatory demands around resident service fees emerge, industry input on modernizing data-sharing standards to ensure information is quickly and accurately transmitted to disclose the total rent cost is imperative. 

The Takeaway
You will leave this session with a better understanding of the following: 

  • Understanding MITS: Learn about the history and purpose of the Multifamily Information and Transactions Standards (MITS) initiative.
  • Benefits of data standardization: Discover how MITS has improved data exchanges and platform integrations in the multifamily housing industry.
  • Impact on resident service fees: Understand the role of MITS in addressing new regulatory demands around resident service fees.
  • Industry involvement: Learn how you can contribute to the ongoing development and modernization of MITS standards.

Why You Should Attend 

If you are an executive at an apartment firm, property management software provider, or internet listing service provider, this is a “must-attend” session. The knowledge gained from this session will be invaluable for property owners and operators who want to stay ahead of the curve and ensure their operations are compliant and efficient.

💡Even better: This session is not just about information sharing; it’s an opportunity for you to provide input and shape the next chapter in data standardization for the multifamily housing industry. 

Come See Us at OPTECH at Booth #627!

 Fetch will be at the 2024 NMHC OPTECH Conference & Expo October 21-23. 

Package management continues to be a challenge for multifamily property managers; let Fetch be your solution! Stop by booth #627, and our team will answer all your questions about how our offsite solution is the way to go!

3. Tech, Meet Touch: How to Strike a Balance That Can Elevate the Resident Experience

Moderator: Laurel Zacher, Vice President, Marketing and Customer Engagement, Securities Properties Residential

Session Value
This session explores the delicate balance between automation and human-centric customer experiences in multifamily real estate. From leveraging automation for resident communications to empowering staff to deliver exceptional service, this session provides actionable insights for optimizing the resident experience.

The Takeaway

Participants will learn strategies for integrating technology solutions that can preserve the personal touch that differentiates your brand and drives resident satisfaction and loyalty. 

Why You Should Attend 

In today’s digital age, residents expect a seamless blend of technology-driven convenience and personalized human interactions. But knowing when to let tech drive the process versus having a human grab the wheel can be tricky. By attending, you’ll gain actionable insights on how to effectively integrate technology solutions while preserving the personal touch that sets your brand apart. Even better, you’ll walk away understanding how a balanced approach can lead to a more satisfying and engaging experience for your residents that drives retention and referrals.

And we couldn’t agree more. The balance between technology and “humanness” requires a delicate approach; Fetch maintains this balance with an amenity that keeps the human aspect in mind, giving residents control over their conveniences.

4. Balancing Environmental Impact with Fiscal Responsibility

Session Value

This will be an engaging session exploring the convergence of sustainability and economic efficiency in multifamily communities. Discover how integrating smart building technologies — such as advanced building management systems, IoT devices, and EV-charging stations — can transform properties into energy-efficient, cost-effective environments. This session will provide multifamily owners and managers with insights into best practices and the latest innovations, providing the knowledge needed to make informed decisions that promote environmental sustainability and financial health. 

The Takeaway 

In this session, you’ll hear from industry peers as they:

  • Share real-world case studies
  • Offer practical insights
  • Outline actionable strategies to incorporate these technologies into your operational plans.

Why You Should Attend: 

The multifamily housing industry is seeing a surge of innovation with the entry of smart technology, and it is changing the landscape of property management. Now more than ever, property managers have an opportunity to leverage smart amenities, like Fetch, to increase resident satisfaction, improve efficiency, and boost profitability. 

Infusing smart amenities into multifamily properties is invaluable for property managers looking to amplify their financial performance. This progressive move can lead to substantial gains in revenue and a notable reduction in operational expenses, ultimately bolstering the property’s Net Operating Income (NOI). 

5. Cybersecurity and Data Privacy in Multifamily: Strategies for Protection and Compliance

Session Value 

As the multifamily industry eagerly embraces advanced technologies, it encounters a rising tide of cyber threats and intricate data privacy issues. This comprehensive session will cover essential aspects of cybersecurity management, strategic leadership in security, and navigating privacy in collaborative environments. It will also explore the vital role of a Chief Information Security Officer (CISO), how this position can safeguard your company’s intellectual property and data, and how to integrate this function into your organization effectively. 

The Takeaway 

Led by a panel of experts, this session will teach you how to enhance security through strategic collaboration and transparency, building resident trust in the process. 

Why You Should Attend: 

Protecting sensitive resident data and safeguarding your company’s operations from cyber threats is paramount. To do this well, you must be able to effectively manage cybersecurity risks and ensure compliance with data privacy regulations. By learning from industry experts, you’ll gain insights into best practices for protecting your company’s intellectual property, building resident trust, and navigating the complex landscape of cybersecurity and data privacy in the multifamily sector.

We are getting excited about OPTECH and hope you are, too! The session lineup is fantastic, so get ready to learn and connect! 

Connect with us at OPTECH at Booth #627!

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